Privacy policy

Last Updated: December 30, 2025

Think & Play operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Think & Play is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details: Your name, address, billing address, shipping address, phone number, and email address.

  • Financial information: Credit card, debit card, financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

  • Account information: Username, password, security questions, preferences, and settings.

  • Transaction information: Items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, and past transactions.

  • Communications with us: Information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information: Information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information: Information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: When you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services: From your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

  • From our service providers: When we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including performing our contract with you, processing payments, fulfilling orders, remembering preferences, sending notifications, processing purchases, returns, exchanges, and creating a customized shopping experience.

  • Marketing and Advertising: We use your personal information for marketing purposes, such as sending promotions by email, text, or postal mail, and showing advertisements for products or services on the Services or other websites.

  • Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect fraudulent activity, and protect public safety.

  • Communicating with You: We use your personal information to provide customer support, respond to you, and maintain our business relationship.

  • Legal Reasons: We use your personal information to comply with applicable laws, respond to legal requests, investigate or participate in legal proceedings, and enforce policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and advertise to you.

  • When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship you products or through the use of social media widgets.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction (e.g., merger or bankruptcy), legal obligations, or to protect or defend the Services, our rights, and those of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be shared with Shopify and third parties located outside your country. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may contain links to third-party websites. We do not guarantee or control the privacy practices of such websites. Information you provide on third-party social media platforms may also be viewable by other users of those platforms.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, please contact us to request its deletion.

Security and Retention of Your Information

We cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information depending on factors such as account maintenance, legal obligations, dispute resolution, and policy enforcement.

Your Rights and Choices

Depending on your location, you may have rights regarding your personal information:

  • Right to Access / Know: You may request access to personal information we hold about you.

  • Right to Delete: You may request the deletion of personal information.

  • Right to Correct: You may request correction of inaccurate personal information.

  • Right of Portability: You may request a copy of your personal information and its transfer to a third party.

  • Managing Communication Preferences: You can opt-out of promotional emails through the unsubscribe option.

If you reside in the UK or European Economic Area, you may also have additional rights, including the right to object to or restrict processing, or withdraw consent.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also lodge a complaint with your local data protection authority.

International Transfers

We may transfer your personal information outside your country, including the European Economic Area or the United Kingdom. We will use recognized transfer mechanisms to ensure appropriate protections for your data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

For the purpose of data protection laws, we are the data controller of your personal information.